Celebrating 10 years as an ANA instructor

Celebrating 10 years as an ANA instructor

I’m typically not a fan of when LinkedIn publishes your work anniversaries. But today is a rare exception. Today marks my 10th anniversary of being an Instructor for the Association of National Advertisers (ANA).I’ve been honored to be part of ANA’s...

Flipping Traditional Marketing

A study by Gartner revealed that a five percent decrease in attrition can yield an in- crease between 25 to 95 percent in bottom-line profits. The overwhelming traditional view of marketing is the process of acquiring prospective customers. It is not uncommon to find...
What’s your B.A.N.G?

What’s your B.A.N.G?

What’s your B.A.N.G? A BANG is not to be confused with a BHAG. Defined by Jim Collins in “Built to Last”: “A true BHAG (Big Hairy Audacious Goal) is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team...