Purple Goldfish Hall of Famer–Trader Joe’s

Hall of Fame Class of 2011–Trader Joe’s

Taking your children just about anywhere these days can be tough. Most places aren’t exactly “kid friendly.” I don’t know about you, but I find the grocery store to be one of the least kid friendly places out there. That is, unless the grocery store accounts for children as part of their business plan. Very few do, but businesses who know best seem to know that if the children are happy, the parents are happy. And if the parents are happy, businesses know that they’ll be frequented again and again–simply because they offered that little extra to parents. At least, that’s the case at Trader Joe’s.

THE ORIGIN

When it comes to a good customer service experience, taking care of the customer is the number one way to make them happy. What many businesses forget is that oftentimes, while the customer base itself is not made up of children, it IS made up of people who HAVE children. Trader Joe’s has not forgotten it–in fact, they’ve embraced it since the 50’s. In addition to offering a variety of free samples (at several dedicated sampling stations) examples of Purple Goldfish for kids have included a stuffed whale (if you find him, your child gets a treat out of a treasure box and then you get to hide the whale yourself for others to find) and miniature carts.

WHY CHILD FRIENDLY ACTIVITIES?

If you’ve never gone grocery shopping with a small child, you can count yourself lucky. They want to sample the food (even the food that isn’t there to be sampled–like fruit) and they want to push the (often huge) grocery cart. Any grocery store that can get ahead of these basic needs parents experience simply by walking through the door is a solid place to do business.

TAKEAWAY

When you take care of the needs of children, you take care of the needs of parents. While this seems like an easy concept, many businesses forget that children are often part of the equation for their customer base. 

Today’s Lagniappe (a little something extra thrown in for good measure) – There are a lot of reasons to love Trader Joe’s–and they don’t all have to do with children. Watch this video to learn more about what makes Trader Joe’s great.

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