Purple Goldfish Hall of Famer–Kiehl’s

Hall of Fame Class of 2012–Kiehl’s

Try it before you can buy it. Those words are music to my ears. Whether I’m buying a new car, sampling a new flavor of ice cream, or searching for a new pair of shoes–I want to be able to try something before I make my purchase. In most instances, I’m going to be stuck with said purchase and no real easy way out. Shouldn’t I be absolutely positive that I’m making the right decision? You may know that one of the 12 types of purple goldfish is sampling–and that is exactly what today’s Hall of Famer, Kiehl’s, does best.

THE ORIGIN

Kiehl’s allows customers to get samples in one of three ways–you can visit their store, you can visit their counter at a department store, or you can call them to request a sample. Why try something before you make a purchase? Kiehl’s explains it best when they say, “We understand that no two skin or hair types are exactly alike and that products work differently for each person. To ensure you find the precise products that meet your needs, Kiehl’s pioneered an extensive Sampling Program many years ago. We’re confident that when you try our products, you will recognize the high quality and efficacy of the preparation.”

WHY FREE SAMPLES?

As stated on their websites, Kiehl’s recognizes that while they may sell the same product to two different customers–no two customers are exactly alike. One may choose a shampoo for how it makes their hair feel while another customer may be strictly in love with how that same shampoo smells. The thing is that as customers, we’re so overwhelmed by the demand to buy RIGHT NOW (4th of July sale! One day only sale! Black Friday!) that we forget we have a choice in what we purchase. We’re allowed to try it, consider it, and make the best decision for ourselves that we can.

TAKEAWAY

Customers like to feel like they are in control–and that they are making good decisions. Free samples are one way that we can empower our customers to feel like they’re in charge of the purchases they’re making and the money they’re spending. That is an excellent gift to be able to give to a customer.

Today’s Lagniappe (a little something extra thrown in for good measure) – Sometimes, getting a free sample more than once could require a disguise. At least, it does in the video below.

Stan Phelps is a popular keynote speaker and workshop facilitator. He believes that brands must focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan works with clients to create programs, keynotes, and workshops that are memorable and on brand, inspiring businesses to become talkable by design. The result: programs that win BIG.

Contact Stan at stan@purplegoldfish.com or call +1.919.360.4702

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