New meaning to the phrase ‘a token bonus’ @IGN

Introducing Viral Pay

#104 in the Green Goldfish ProjectIGN Entertainment

 ign entertainment green goldfish tokens of appreciation #104

Taken from a post by Quality Logo Products:

IGN distributes bonuses to employees through a system called “viral pay.” Twice a year, employees hand out tokens to coworkers they believe deserve recognition. These tokens then translate into each employee’s bonus. The system allows employees to reward their peers and motivates everyone to work harder for more tokens in the future.

Fast Company has also reported on the Tokens of Appreciation:

There are only three rules to the program:

  1. You can’t award any tokens to yourself
  2. All tokens have to be given away
  3. IGN’s president isn’t eligible.

According to IGN’s Greg Silva,

The purpose is to reward super-performers with super-pay. Our employees were saying ‘It’s great that the managers know who’s super-effective and contributing the most, but, quite frankly, we know better, so let us reward and recognize our peers.’

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video on working (playing) at IGN:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees.  Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Stan Phelps is a popular keynote speaker and workshop facilitator. He believes that brands must focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan works with clients to create programs, keynotes, and workshops that are memorable and on brand, inspiring businesses to become talkable by design. The result: programs that win BIG.

Contact Stan at or call +1.919.360.4702

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