Graeme Newell

Graeme Newell is a researcher, speaker and author who guides businesses in finding and implementing their authentic business purpose. Graeme and his research team of emotional attachment experts uncover the deeply-held beliefs of customers and employees. He then helps build management and marketing systems that bring purpose to life.

Graeme’s company, 602 Communications, has done research and consulting for some of the world’s most purpose-driven companies including GE, CNN, Sony, Disney, Metlife, CBS, News Corp, CNBC, and Madison Square Garden.

Drawing from a library that includes more than 50,000 marketing examples, Graeme’s most popular presentations take audiences on an emotional journey through the most powerful instinctual motivations. He helps business leaders understand the often hidden drivers of build strong customer loyalty. He reveals specific tactics that turn indifferent stakeholders into loyal fans.

Graeme helps his clients achieve passionate customer loyalty through research, speaking, writing, conference presentations, and training workshops.

Interested in having Graeme speak at your next event, contact us here or email us at


Stan Phelps is a popular keynote speaker and workshop facilitator. He believes that brands must focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan works with clients to create programs, keynotes, and workshops that are memorable and on brand, inspiring businesses to become talkable by design. The result: programs that win BIG.

Contact Stan at or call +1.919.360.4702