Moments matter

Moments matter

Moments matter. Little things that create delight in the customer experience can be revenue gold…Research shows that companies focus 80% of their time on fixing problems instead of only 20% on creating peak moments. Peak moments matter because they hold value...
Daniel Kahneman: Peak-End Rule

Daniel Kahneman: Peak-End Rule

Last week I wrote about Chewy and the special way they treated a customer at the end of Gus’ life. It was a great example of the Peak-End Rule. Nobel Prize Winner Daniel Kahneman coined the Peak-End Rule. It is based on his belief that we judge our past...