What’s Your Golden Goldfish (2014)

The third book in the trilogy is the “golden goldfish.” It’s based on Pareto’s 80/20 Rule. The fact that 80% of profitability is driven by 20% of your customers. The vital few versus the trivial many. Gold is about the little things you do for your top 20% of employees and customers.Why Gold? Gold is one of the three colors of Mardi Gras. It’s a direct reference to the birthplace of the creole word called lagniappe. A word that Mark Twain once said, “was worth traveling to New Orleans to get.” Inspired by Pareto, the book will examine the Top 201 examples of how companies do the little extras for the vital few.

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