Purple Goldfish Service Edition is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). Packed with over 100 examples, the book focuses on the 12 ways to do the “little extras” to improve the customer experience for restaurants, hotels, and airlines. The end result is increased sales, happier customers, and positive word of mouth.
Purple Goldfish – Service Edition (RTP: 9 INCH marketing, 2016)